Hello, I’m Giovanni Arpaia.

I am what you would call a wine expert, but that barely scratches the surface of the role wine plays in my life. It’s what I love to read, learn, talk about, and share with others in any moment of the day. My journey through the wine industry has taken me across a range of roles—from wine tourism and retail to consulting, education, and importing—in the UK, Italy, France, Spain, Portugal, Australia, and New Zealand. I taste over 2,000 wines each year and judge at international competitions, bringing a global perspective and an open mind to any wine-related project.

I work with wineries, wine bars, and wine shop chains to enhance their brand and streamline operations. My consulting spans brand strategy, staff training, customer experience design, and curated wine selections crafted for today’s discerning clientele. I offer insights and strategies rooted in global trends to help you build lasting customer relationships.

For those who care, I hold a WSET Diploma (DipWSET) and Sommelier Diploma. I’m also a WSET Certified Educator, offering training and mentoring courses for wine professionals and enthusiasts.